Partner with HMSG

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The start of a journey with Hyundai Motorsport

The only global car manufacturer to compete at both the top level of rallying and in the world’s premier touring car series, a partnership with Hyundai is like no other. Embracing the extreme challenges and conditions of the FIA World Rally Championship (WRC) and the intense on-track battles of the WTCR – FIA World Touring Car Cup, a partnership with Hyundai Motorsport is a unique proposition.

By joining the Hyundai family, you also become part of the Hyundai journey. With championship titles and success across both WRC and WTCR, there is a fabulous opportunity to align your story with that of the team’s. Perhaps most excitingly, you can become part of the Hyundai future, as we continue to grow and diversify, we will take our partners on this path with us. With our Veloster N ETCR built to Electric Touring Car Cup (ETCR) regulations, we are embracing future technologies and leading the way for green automotive production.
*WRC is an official Hyundai Motorsport manufacturer program. WTCR is a Customer Racing team operation, with customers receiving extensive support from Hyundai Motorsport.

Working with Partners

Hyundai Motorsport partners use the platform to promote their brands to a range of different audiences. Each partner has a different motivation but typically they see benefits in increasing awareness with their audiences, and on building relationships with collaborators that ultimately lead to business opportunities.

Whether through media coverage, team communications activities or face-to-face experiences, partners can engage audiences and build relationships, perhaps even telling the story of how their product or service helps Hyundai Motorsport perform at a higher level.

Partners often share many of the values of Hyundai and Hyundai Motorsport. A belief that all things are possible and that the opportunity lies in the challenge. Collaboration is key to the success of so many areas in life and true partnership is the ultimate expression of collaboration.

The network effect means that the value of an ecosystem is related to its size. In order to continue to add value to partners, Hyundai Motorsport is always open to new partnership discussions with a view to building the collaborative community.

Each one is different

Hyundai Motorsport partnerships are tailor-made for each partner in order to meet their goals and business needs. Included in discussion are opportunities for brand visibility, both on the competition cars but also all team communications channels from team vehicles and clothing to websites, social media and hospitality units. We also provide unique experiences, such as our popular Co-Drive program, that can place important guests at the heart of the action.

What we can offer you

Case studies


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Hyundai WIA

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The scope of our global operations

Hyundai Motorsport is still a young team, currently competing in our seventh season of WRC. Across rally and circuit racing, we currently have four FIA World Champions, established hands, and up-and-coming stars powering our cars to success.


Rallying is the purest test of man and machine, in which drivers and their co-drivers fight for victory on all kinds of terrain. The FIA World Rally Championship (WRC) is the undisputed pinnacle of the sport. The world’s best drivers and co-drivers compete individually in short, timed stages with the aim of recording the fastest time.


WTCR – FIA World Touring Car Cup races take place at some of the world’s most demanding racetracks. Expect bumper-to-bumper action from talented drivers, who range from TCR experts to ex-Formula One racers, and young hopefuls to experienced campaigners.


ETCR combines a ground-breaking event format and exhilarating on-track battles at some of the best circuits around the world, giving the world’s leading manufacturers a global stage to showcase electric mobility.
*ETCR is an upcoming series in 2020 with no audience data currently available.

*Data provided by WRC and WTCR's respective promoters

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Career at HMSG

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Behind the scenes

Inside the factory

Welcome to a behind-the-scenes tour of Hyundai Motorsport GmbH. Here you will find a short overview of our main departments.

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Our History

What we do

Established on 19 December 2012, Hyundai Motorsport GmbH (HMSG) is responsible for Hyundai’s global motorsport activities.

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