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The start of a journey with Hyundai Motorsport

The only global car manufacturer to compete at both the top level of rallying and in the world’s premier touring car series, a partnership with Hyundai is like no other. Embracing the extreme challenges and conditions of the FIA World Rally Championship (WRC) and the intense on-track battles of the WTCR – FIA World Touring Car Cup, a partnership with Hyundai Motorsport is a unique proposition.

By joining the Hyundai family, you also become part of the Hyundai journey. With championship titles and success across both WRC and WTCR, there is a fabulous opportunity to align your story with that of the team’s. Perhaps most excitingly, you can become part of the Hyundai future, as we continue to grow and diversify, we will take our partners on this path with us. With our Veloster N ETCR built to Electric Touring Car Cup (ETCR) regulations, we are embracing future technologies and leading the way for green automotive production.

*WRC is an official Hyundai Motorsport manufacturer program. WTCR is a Customer Racing team operation, with customers receiving extensive support from Hyundai Motorsport.

Working with Partners

Hyundai Motorsport partners use the platform to promote their brands to a range of different audiences. Each partner has a different motivation but typically they see benefits in increasing awareness with their audiences, and on building relationships with collaborators that ultimately lead to business opportunities.

Whether through media coverage, team communications activities or face-to-face experiences, partners can engage audiences and build relationships, perhaps even telling the story of how their product or service helps Hyundai Motorsport perform at a higher level.

Partners often share many of the values of Hyundai and Hyundai Motorsport. A belief that all things are possible and that the opportunity lies in the challenge. Collaboration is key to the success of so many areas in life and true partnership is the ultimate expression of collaboration.

The network effect means that the value of an ecosystem is related to its size. In order to continue to add value to partners, Hyundai Motorsport is always open to new partnership discussions with a view to building the collaborative community.

Each one is different

Hyundai Motorsport partnerships are tailor-made for each partner in order to meet their goals and business needs. Included in discussion are opportunities for brand visibility, both on the competition cars but also all team communications channels from team vehicles and clothing to websites, social media and hospitality units. We also provide unique experiences, such as our popular Co-Drive program, that can place important guests at the heart of the action.

What we can offer you


On our cars, driver overalls and hospitality building, as well as our marketing and PR materials, your brand’s logo can feature prominently across a variety of platforms.

Exclusive VIP packages

From all the excitement in one day to a full immersive weekend, our rallying and racing packages are designed to give your VIPs an unforgettable experience. Our knowledgeable guides in rallying will take your guests to the best vistas to watch the stages while in racing guests can join the action on the grid and in team garages to soak up the atmosphere.


Our dedicated hospitality building is the heart of our race activation offering. Bring VIP guests, dealers, and customers to our home where our experienced hosts can take them behind-the-scenes and offer added insight.


Your guests can feel the speed and thrills of rallying first-hand in the co-driver’s seat with one of our official drivers. To ensure the memory lasts forever, guests receive a HD on-board video of their experience.


Our show cars are at your disposal to rent for your European events. We can produce official co-branded merchandise, as well as create dedicated promotions for your needs.

Business development opportunities

Our activities in rallying and racing can give your brand visibility to audiences around the world, providing a platform to foster new opportunities for your business.

Audience interactions

Our hospitality programs can provide team building opportunities with your staff, while we can run events and campaigns to connect your brand with the fans of our team.

And so much more*

*Scope of branding varies depending on the sponsorship package. VIP packages and hospitality opportunities may differ due to local COVID-19 restrictions.

Case studies


For Shell all of our motorsport partnerships play a vital role, but our partnership with Hyundai Motorsport offers us something totally different to traditional circuit racing. Both the car and our products face every environment possible during the World Rally Championship season, allowing us to collaborate in technology leadership through extreme performance, with a focus on developing future engine technology and the best performing engine oils.

Our global corporate partnership with Hyundai started in 2005, and joining forces with the Hyundai Motorsport team in 2014 has allowed this partnership to go from strength to strength, reaching a pinnacle in 2019 by winning the FIA World Rally Championship together.

The partnership with Hyundai Motorsport offers us a competitive edge, allowing us access to rights and experiences that help us stand out and differentiate ourselves from our competitors. Our WRC activations are one of our important marketing platforms, providing money-can’t-buy opportunities that help us grow our aftermarket business with local Hyundai subsidiaries and distributors. Our partnership is built on trust and winning together, I personally look forward to great successes in the next 5 years!

Official Website →

Hyundai WIA

One aspect of the connection is the sponsorship from Hyundai WIA of the Hyundai Motorsport team but it does not stop there. We benefit mutually from the cooperation. As evidence, in 2019 Hyundai Motorsport won the manufacturer’s championship in the WRC. Parts of the winning Hyundai i20 WRC Coupe have been made fast and reliable on Hyundai WIA machine tools and proved to be an essential part of the success of last season.

Hyundai WIA can showcase the reliability and steadiness of the machine tools through the success of the Hyundai Motorsport team. It has always been great to feel the unique motorsport atmosphere at the rallies that we attended as part of our sponsorship activation. Hyundai WIA and Hyundai Motorsport – a dream team.

Official Website →

The scope of our global operations

Hyundai Motorsport is still a young team, currently competing in our seventh season of WRC. Across rally and circuit racing, we currently have four FIA World Champions, established hands, and up-and-coming stars powering our cars to success.


Rallying is the purest test of man and machine, in which drivers and their co-drivers fight for victory on all kinds of terrain. The FIA World Rally Championship (WRC) is the undisputed pinnacle of the sport. The world’s best drivers and co-drivers compete individually in short, timed stages with the aim of recording the fastest time.


WTCR – FIA World Touring Car Cup races take place at some of the world’s most demanding racetracks. Expect bumper-to-bumper action from talented drivers, who range from TCR experts to ex-Formula One racers, and young hopefuls to experienced campaigners.


ETCR combines a ground-breaking event format and exhilarating on-track battles at some of the best circuits around the world, giving the world’s leading manufacturers a global stage to showcase electric mobility.

*ETCR is an upcoming series in 2020 with no audience data currently available.

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Am 19. Dezember 2012 gegründet, ist die Hyundai Motorsport GmbH (HMSG) für Hyundais globale Motorsportaktivitäten verantwortlich.

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