INNOCEAN, launched in 2005 as the marketing vanguard for Hyundai Motor Group, evolved rapidly into a true global marketing communications company, with more than 3,000 creative minds and a worldwide network consisting of 21 overseas operations. Its European network, with more than 420 employees from 30+ nationalities across 8 offices, builds bespoke international expert teams to develop compelling ideas and solutions for business needs. In 2018, it set-up a Creative Hub based in Berlin, attracting a team of 60+ top talent from around the world striving for creative excellence. Their campaigns got recently awarded by international shows, such as Cannes, The One Show, ADC Global, ADC Germany and The New York Festival, earning INNOCEAN the Agency of the Year in Germany title by Eurobest. In 2020, it newly set-up a Motorsport Business department within its Frankfurt office, covering an expanding project list that includes the Nürburgring 24H Race and the Driving Experience Program for Hyundai and Kia in Germany and in Europe.


Recent WRC News

Latest Video

Instagram Photos / Story

You might also be interested in

Become a Pro

Inside WRC

The FIA World Rally Championship (WRC) is the undisputed pinnacle of the sport, where the world’s best drivers and their co-drivers vie for glory.


Behind the scenes

Inside the factory

Welcome to a behind-the-scenes tour of Hyundai Motorsport GmbH. Here you will find a short overview of our main departments.

Have a look

Our History

What we do

Established on 19 December 2012, Hyundai Motorsport GmbH (HMSG) is responsible for Hyundai’s global motorsport activities.

Discover now