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Scott Noh


Mr. Noh, how have you settled into your new role at Hyundai Motorsport?
Since starting my role, I received a very warm welcome from everybody in the organisation. It was immediately clear that I was joining a very professional, established and successful company, which is a testament to the work of my predecessor.

What exactly does the role of President cover?
The scope of the position has evolved since Hyundai Motorsport GmbH was founded at the end of 2012, and includes several areas of focus. Ultimately, it is my task to oversee all the activities that fall under the Hyundai Motorsport (HMSG) umbrella, including our continued participation in the FIA World Rally Championship (WRC), our young driver development program (HMDP), and our fast growing Customer Racing work in R5 and TCR.

Is there much interaction with the Hyundai family?
The work that is carried out at our factory in Alzenau, Germany is highly regarded by the global Hyundai family. It is an important part of my job to liaise frequently with our parent company in Korea, as well as with our colleagues at Hyundai Motor Europe. Motorsport plays a key role in helping to invigorate the Hyundai brand around the world.

What exactly are the benefits of motor racing to the Hyundai brand?
Everything we do at HMSG contributes to a change in perception of Hyundai globally. We are developing high performance technology, which is the driving force behind the N brand, while triggering an emotional attachment with our customers. Motorsport is the ideal demonstration of our Hyundai’s values. It enhances engineering skills, which are crucial in our mission to creating high performance vehicles.

What was your background before joining Hyundai Motorsport?
I have been part of the Hyundai family for over 25 years, and have had the opportunity to spend time in many countries. From Korea, I moved to the USA as head of Marketing & PR in the late nineties before heading to Hyundai Motor Australia as Head of Marketing, PR and Product Planning. Having moved back to our Korean headquarters in 2013, my last position before relocating to Germany was as Head of Brand Strategy Group. I’ve always been interested in motorsport, and I’ve always relished new opportunities, so it was with immense pride that I took on the President position.

What are your goals for Hyundai Motorsport?
The ultimate objective is to be competitive in whatever we do: from continuing our winning ways in WRC to supporting our customers on the international motorsport stage. More than that, our goal is to support the wider mission of Hyundai Motor Company to be the automotive brand of choice for customers around the world by delivering high performance technology for the future.

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  • @craigbreen__ marked his i20 R5 debut with five stage wins out of nine and overall victory πŸ† on the @ulsterrally to clinch the Irish tarmac rally championship. 🍾
#Hyundai #HMSGOfficial #HyundaiMotorsportCustomerRacing #HyundaiMotorsport #i20 #R5 #i20R5 #ITRC #rallying #rally #ireland #tarmac #craigbreen #winning #UlsterRally #racecar #car #motorsport #racing #instacar #instapic #instagood
  • @max.hesse completes a perfect points scoring @adactcrgermany weekend at the @nuerburgring.
After finishing 2nd to guest driver @thierryneuville yesterday Hesse took victory in the dramatic, rain shortened Race 2 in his @hyundai_de backed i30 N TCR as Neuville finished 6th.
#Hyundai #HMSGOfficial #HyundaiMotorsport #HyundaiMotorsportCustomerRacing #motorsport #nurburgring #TCRGermany #i30 #i30N #TCR #i30NTCR #racing #racecar #winning #rain #maxhesse #thierryneuville #wrc #rallying #rally #car #carsofinstagram #result #news #instacar #instapic #instagood
  • The guest is the best!! πŸ†
@thierryneuville takes a sensational win in @adactcrgermany πŸ‡©πŸ‡ͺ Race 1 at the @nuerburgring on his circuit racing debut.
Max Hesse completes a fantastic i30 N TCR πŸ₯‡πŸ₯ˆ to boost his championship challenge.
#Hyundai #HMSGOfficial #HyundaiMotorsportCustomerRacing #HyundaiMotorsport #thierryneuville #i30 #i30N #TCR #i30NTCR #TCRGermany #nurburgring #touringcar #winning #victory #motorsport #racecar #wrc #rally #rallying #racing #car #carsofinstagram #instacar #instapic #instagood
  • @thierryneuville stuns 🀩 the @adactcrgermany πŸ‡©πŸ‡ͺ field to take pole position at the @nuerburgring in the @hyundai_de guest car. Fellow i30 N TCR driver and Thierry's teammate for the weekend Max Hesse will start alongside.
#Hyundai #HMSGOfficial #HyundaiMotorsportCustomerRacing #HyundaiMotorsport #i30 #i30N #TCR #i30NTCR #TouringCar #TCRGermany #Nurburgring #qualifying #poleposition #motorsport #car #racecar #thierryneuville #maxhesse #winning #carsofinstagram #instacar #instapic #instagood
  • Jumping into the weekend like... πŸš€ @rallyfinland #TGIF
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#HMSGOfficial #WRC #Hyundai #GameOn #NesteRallyFinland #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #instadaily #instalikes #rally #carsofinstagram #instacool #RallyFinland
  • For @thierryneuville the @nuerburgring @adactcrgermany πŸ‡©πŸ‡ͺ weekend starts today. Some final tests to fine tune the i30 N TCR before the practice sessions tomorrow morning. @hyundai_de
#HMSGOfficial #Hyundai #HyundaiMotorsportCustomerRacing #HyundaiMotorsport #i30 #i30N #i30NTCR #TCRGermany #thierryneuville #hyundaiteamengstler #nurburgring #racecar #motorsport #car #wrc #rallying #rally #instacar #instapic #instagood.
  • #TBT to the action of @rallyfinland! Onboard with @thierryneuville & @nicolasgilsoul - wait for the jump at the end πŸ™ˆπŸš€
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#HMSGOfficial #WRC #Hyundai #GameOn #NesteRallyFinland #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #instadaily #instalikes #rally #carsofinstagram #instacool #RallyFinland #OBC
  • @max.hesse added his name to the list of drivers to have won in the i30 N TCR last weekend. πŸ†
He drove from 6th to take his first @adactcrgermany πŸ‡©πŸ‡ͺ victory with Hyundai Team Engstler in Race 1 at @circuitzandvoort 🍾. Who will be the next i30 N TCR driver to take a first win?
#Hyundai #HMSGOfficial #HyundaiMotorsportCustomerRacing #HyundaiMotorsport #i30 #i30N #TCR #i30NTCR #TouringCar #TCRGermany #ADACTCRGermany #Zandvoort #Netherlands #MaxHesse #hyundaiteamengstler #winning #action #victory #car #motorsport #racecar #caroftheday #carsofinstagram #carporn #instacar #instapic #instagood
  • Stage WIN βœ… πŸ‘€ Onboard with @amikkelsenrally & @andersjgraml as they fly through SS19 @rallyfinland βœˆοΈπŸ‘
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#HMSGOfficial #WRC #Hyundai #GameOn #NesteRallyFinland #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #instadaily #instalikes #rally #carsofinstagram #instacool #RallyFinland #OBC

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