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Scott Noh


Mr. Noh, how have you settled into your new role at Hyundai Motorsport?
Since starting my role, I received a very warm welcome from everybody in the organisation. It was immediately clear that I was joining a very professional, established and successful company, which is a testament to the work of my predecessor.

What exactly does the role of President cover?
The scope of the position has evolved since Hyundai Motorsport GmbH was founded at the end of 2012, and includes several areas of focus. Ultimately, it is my task to oversee all the activities that fall under the Hyundai Motorsport (HMSG) umbrella, including our continued participation in the FIA World Rally Championship (WRC), our young driver development program (HMDP), and our fast growing Customer Racing work in R5 and TCR.

Is there much interaction with the Hyundai family?
The work that is carried out at our factory in Alzenau, Germany is highly regarded by the global Hyundai family. It is an important part of my job to liaise frequently with our parent company in Korea, as well as with our colleagues at Hyundai Motor Europe. Motorsport plays a key role in helping to invigorate the Hyundai brand around the world.

What exactly are the benefits of motor racing to the Hyundai brand?
Everything we do at HMSG contributes to a change in perception of Hyundai globally. We are developing high performance technology, which is the driving force behind the N brand, while triggering an emotional attachment with our customers. Motorsport is the ideal demonstration of our Hyundai’s values. It enhances engineering skills, which are crucial in our mission to creating high performance vehicles.

What was your background before joining Hyundai Motorsport?
I have been part of the Hyundai family for over 25 years, and have had the opportunity to spend time in many countries. From Korea, I moved to the USA as head of Marketing & PR in the late nineties before heading to Hyundai Motor Australia as Head of Marketing, PR and Product Planning. Having moved back to our Korean headquarters in 2013, my last position before relocating to Germany was as Head of Brand Strategy Group. I’ve always been interested in motorsport, and I’ve always relished new opportunities, so it was with immense pride that I took on the President position.

What are your goals for Hyundai Motorsport?
The ultimate objective is to be competitive in whatever we do: from continuing our winning ways in WRC to supporting our customers on the international motorsport stage. More than that, our goal is to support the wider mission of Hyundai Motor Company to be the automotive brand of choice for customers around the world by delivering high performance technology for the future.

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  • An unexpected double podium ๐Ÿ†
๐Ÿฅ‡ @danisordorallye & @carlosdelbarrio37 ๐Ÿฅ‰ @amikkelsenrally & @andersjgraml
Congratulations ๐Ÿ™Œ to both of our crews ๐Ÿ‘๐Ÿ‘
To our friends at @tgr_wrc, @otttanak & @martinjarveoja, a fantastic performance this weekend and sorry we were unable to share the podium with you today! .
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#HMSGOfficial #win #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #jumpinginthedust #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • Rallying at the beach ๐Ÿ– ๐Ÿ”œ Powerstage is up next. @danisordorallye & @carlosdelbarrio37 have a podium in sight ๐Ÿ”๐Ÿ”
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#HMSGOfficial #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • Drifting in the dust ๐Ÿ’ฏ๐Ÿ‘ 2๏ธโƒฃ stage wins for @amikkelsenrally & @andersjgraml this morning ๐Ÿ”๐Ÿ” 2๏ธโƒฃ stages left to run and @danisordorallye & @carlosdelbarrio37 hold 2๏ธโƒฃnd overall #GameOn
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#HMSGOfficial #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • ๐ŸŽค #RallyItaliaSardegna Another challenging day result wise for @thierryneuville & @nicolasgilsoul. However, they made some good advances with setup. .
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#HMSGOfficial #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • ๐ŸŽค #RallyItaliaSardegna @andersjgraml 'mission failed' ๐Ÿ™ˆ but it has been a good fight with Evans today. 5๏ธโƒฃth overall ๐Ÿ‘๐Ÿ‘
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#HMSGOfficial #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • ๐ŸŽค #RallyItaliaSardegna @danisordorallye & @carlosdelbarrio37 finish 2๏ธโƒฃnd going into the final day. Tomorrow is going to be a great battle with @otttanak ๐Ÿ‘๐Ÿ’ฏ
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#HMSGOfficial #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • Watch them fly over Micky's Jump #jumpinginthedust ๐Ÿš€๐Ÿš€
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#HMSGOfficial #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • Here is one way to cool off in this heat ๐ŸŒก๐Ÿ’ฆ Things will be heating up this afternoon, @danisordorallye is now 6.4s off the lead. #GameOn
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#HMSGOfficial #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #jumpinginthedust #motorsport #instavideo #podium #instadaily #instalikes cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero watersplash
  • With one day of rallying under our belts, it is clear that @rallyitaliasardegna is a challenging rally. Hot conditions and rough narrow roads with little room for error ๐Ÿ™ˆ
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#HMSGOfficial #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #jumpinginthedust #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero

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