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Scott Noh


Mr. Noh, how have you settled into your new role at Hyundai Motorsport?
Since starting my role, I received a very warm welcome from everybody in the organisation. It was immediately clear that I was joining a very professional, established and successful company, which is a testament to the work of my predecessor.

What exactly does the role of President cover?
The scope of the position has evolved since Hyundai Motorsport GmbH was founded at the end of 2012, and includes several areas of focus. Ultimately, it is my task to oversee all the activities that fall under the Hyundai Motorsport (HMSG) umbrella, including our continued participation in the FIA World Rally Championship (WRC), our young driver development program (HMDP), and our fast growing Customer Racing work in R5 and TCR.

Is there much interaction with the Hyundai family?
The work that is carried out at our factory in Alzenau, Germany is highly regarded by the global Hyundai family. It is an important part of my job to liaise frequently with our parent company in Korea, as well as with our colleagues at Hyundai Motor Europe. Motorsport plays a key role in helping to invigorate the Hyundai brand around the world.

What exactly are the benefits of motor racing to the Hyundai brand?
Everything we do at HMSG contributes to a change in perception of Hyundai globally. We are developing high performance technology, which is the driving force behind the N brand, while triggering an emotional attachment with our customers. Motorsport is the ideal demonstration of our Hyundai’s values. It enhances engineering skills, which are crucial in our mission to creating high performance vehicles.

What was your background before joining Hyundai Motorsport?
I have been part of the Hyundai family for over 25 years, and have had the opportunity to spend time in many countries. From Korea, I moved to the USA as head of Marketing & PR in the late nineties before heading to Hyundai Motor Australia as Head of Marketing, PR and Product Planning. Having moved back to our Korean headquarters in 2013, my last position before relocating to Germany was as Head of Brand Strategy Group. I’ve always been interested in motorsport, and I’ve always relished new opportunities, so it was with immense pride that I took on the President position.

What are your goals for Hyundai Motorsport?
The ultimate objective is to be competitive in whatever we do: from continuing our winning ways in WRC to supporting our customers on the international motorsport stage. More than that, our goal is to support the wider mission of Hyundai Motor Company to be the automotive brand of choice for customers around the world by delivering high performance technology for the future.

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  • It’s known as the ‘rally of 10,000 corners’ and it is up next. Who is looking forward to @tourdecorse? 👏👏👏👏🔜
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#HMSGOfficial #WRC #Hyundai #GameOn #TourdeCorse #i20CoupeWRC #i20 #instagood #rallying #instapic #picoftheday
  • Let's bring on the 2019 #WTCR season for @nickcatsburg #GameOn 👊
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#WTCR #GameOn #HMSGOfficial #newseason #WTCR2019SUPERGRID #Hyundai #racing #race #brc #i30NTCR #instagood #instavideo #teamlaunch
  • We start our year of endurance racing on the famed Nurburgring Nordschleife with a fantastic double podium in VLN1.
Peter Terting and Hari Proczyk take 2nd in the TCR class in the i30 N TCR, and Manuel Lauck and Marc Basseng give the Veloster N TCR 3rd place on the car's European debut.
@hyundai_de @hyundainews
#HMSGOfficial #racing #vln #Nürburgring #i30NTCR #VelosterNTCR #instapic #instagood #Hyundai
  • @tourdecorse is approaching soon 🔜 but first get your onboard fix this Saturday with some best of onboard from #RallyMexico 👊 @thierryneuville & @nicolasgilsoul
#HMSGOfficial #WRC #Hyundai #RallyMex #i20CoupeWRC #i20 #instagood #rallying #instavideo
  • The i30 N TCR starred in the race debut of @tcraustralia at the @ausgp! 🏎
Nathan Morcom drove the @hmocustomerracing run car around the Melbourne circuit as part of Ultimate Speed Comparison event 🏁. Can't wait to see more on track soon! @hyundaiaus
  • It's #GameOn and @nmichelisz is ready to bring his A game this season 🔝💯👍
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#WTCR #GameOn #HMSGOfficial #newseason #WTCR2019SUPERGRID #Hyundai #racing #race #brc #i30NTCR #instagood #instavideo #teamlaunch
  • #WTCR Champion #GabrieleTarquini is ready to tackle the season ahead 🥇🏆 It's #GameOn 💪
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#WTCR #GameOn #HMSGOfficial #newseason #WTCR2019SUPERGRID #Hyundai #racing #race #brc #i30NTCR #instagood #instavideo #teamlaunch
  • #WTCR drivers on duty and under the spotlight 💡 Go behind the scenes as we prepare for the season ahead #GameOn
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#WTCR #HMSGOfficial #newseason #WTCR2019SUPERGRID #Hyundai #racing #race #brc #i30NTCR #instagood #instavideo #teamlaunch #lukoil #lukoilracing
  • 📸 Take a look at the BRC Racing Team Launch captured in pictures 🤩🤩
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#WTCR #HMSGOfficial #newseason #WTCR2019SUPERGRID #Hyundai #racing #race #brc #i30NTCR #instagood #instapic #picoftheday

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