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Scott Noh


Mr. Noh, how have you settled into your new role at Hyundai Motorsport?
Since starting my role, I received a very warm welcome from everybody in the organisation. It was immediately clear that I was joining a very professional, established and successful company, which is a testament to the work of my predecessor.

What exactly does the role of President cover?
The scope of the position has evolved since Hyundai Motorsport GmbH was founded at the end of 2012, and includes several areas of focus. Ultimately, it is my task to oversee all the activities that fall under the Hyundai Motorsport (HMSG) umbrella, including our continued participation in the FIA World Rally Championship (WRC), our young driver development program (HMDP), and our fast growing Customer Racing work in R5 and TCR.

Is there much interaction with the Hyundai family?
The work that is carried out at our factory in Alzenau, Germany is highly regarded by the global Hyundai family. It is an important part of my job to liaise frequently with our parent company in Korea, as well as with our colleagues at Hyundai Motor Europe. Motorsport plays a key role in helping to invigorate the Hyundai brand around the world.

What exactly are the benefits of motor racing to the Hyundai brand?
Everything we do at HMSG contributes to a change in perception of Hyundai globally. We are developing high performance technology, which is the driving force behind the N brand, while triggering an emotional attachment with our customers. Motorsport is the ideal demonstration of our Hyundai’s values. It enhances engineering skills, which are crucial in our mission to creating high performance vehicles.

What was your background before joining Hyundai Motorsport?
I have been part of the Hyundai family for over 25 years, and have had the opportunity to spend time in many countries. From Korea, I moved to the USA as head of Marketing & PR in the late nineties before heading to Hyundai Motor Australia as Head of Marketing, PR and Product Planning. Having moved back to our Korean headquarters in 2013, my last position before relocating to Germany was as Head of Brand Strategy Group. I’ve always been interested in motorsport, and I’ve always relished new opportunities, so it was with immense pride that I took on the President position.

What are your goals for Hyundai Motorsport?
The ultimate objective is to be competitive in whatever we do: from continuing our winning ways in WRC to supporting our customers on the international motorsport stage. More than that, our goal is to support the wider mission of Hyundai Motor Company to be the automotive brand of choice for customers around the world by delivering high performance technology for the future.

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  • New season! New challenge! 👏 Our best agents from the Hyundai Motorsport Police Department have been sent on a mission - to hunt down the world championship trophy 😂🏆 Mission accepted 💪 #GameOn
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  • World Champion @otttanak owning his new colours 🤩
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  • 😇 Play nice guys. @andreaadamo_official will be waiting for you at service 😂 #teamwork 🙌
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  • 📸 Swipe ↔️ to meet our WRC 2 crews this season 🙌 It’s going to be an epic battle 💥 Bring it on! 💪 Read more below👇
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  • 🎤 Let’s get ready to RUMBLE 🥊 Our crews are ready for the fight this #WRC season 💪 #GameOn 👊 🎥 featuring Gabriele Tarquini 🤩
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  • Are you ready for #WRC 2020? Introducing our #Hyundai #i20CoupeWRC! 📸 Swipe ↔️ to check out the updated front and rear areo 🤩 Game On 💪 .
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  • 🍾2020 is underway, and so is the racing!
New i30 N TCR customers Ferry Monster Autosport 🇳🇱 and drivers @d.deborst and @lorenzovanriet scored an overall podium in the Dubai 6H on their debut with the car! 🏆
#HMSGOfficial #Hyundai #HyundaiMotorsport #HyundaiMotorsportCustomerRacing #i30 #i30N #TCR #i30NTCR #Dubai6H #6HDubai #FerryMonsterAutosport #Dennisdeborst #Lorenzovanriet #endurance #motorsport #racing #action #car #winning #racecar #carsofinstagram #caroftheday #instacar #instapic #instagood
  • 🇪🇪 In the hot seat with @otttanak & @martinjarveoja for their first time #onboard #Hyundai #i20CoupeWRC .
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  • @otttanak & @martinjarveoja first taste of the #Hyundai #i20CoupeWRC. Bring on 2020 🚗💨
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