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Scott Noh


Mr. Noh, how have you settled into your new role at Hyundai Motorsport?
Since starting my role, I received a very warm welcome from everybody in the organisation. It was immediately clear that I was joining a very professional, established and successful company, which is a testament to the work of my predecessor.

What exactly does the role of President cover?
The scope of the position has evolved since Hyundai Motorsport GmbH was founded at the end of 2012, and includes several areas of focus. Ultimately, it is my task to oversee all the activities that fall under the Hyundai Motorsport (HMSG) umbrella, including our continued participation in the FIA World Rally Championship (WRC), our young driver development program (HMDP), and our fast growing Customer Racing work in R5 and TCR.

Is there much interaction with the Hyundai family?
The work that is carried out at our factory in Alzenau, Germany is highly regarded by the global Hyundai family. It is an important part of my job to liaise frequently with our parent company in Korea, as well as with our colleagues at Hyundai Motor Europe. Motorsport plays a key role in helping to invigorate the Hyundai brand around the world.

What exactly are the benefits of motor racing to the Hyundai brand?
Everything we do at HMSG contributes to a change in perception of Hyundai globally. We are developing high performance technology, which is the driving force behind the N brand, while triggering an emotional attachment with our customers. Motorsport is the ideal demonstration of our Hyundai’s values. It enhances engineering skills, which are crucial in our mission to creating high performance vehicles.

What was your background before joining Hyundai Motorsport?
I have been part of the Hyundai family for over 25 years, and have had the opportunity to spend time in many countries. From Korea, I moved to the USA as head of Marketing & PR in the late nineties before heading to Hyundai Motor Australia as Head of Marketing, PR and Product Planning. Having moved back to our Korean headquarters in 2013, my last position before relocating to Germany was as Head of Brand Strategy Group. I’ve always been interested in motorsport, and I’ve always relished new opportunities, so it was with immense pride that I took on the President position.

What are your goals for Hyundai Motorsport?
The ultimate objective is to be competitive in whatever we do: from continuing our winning ways in WRC to supporting our customers on the international motorsport stage. More than that, our goal is to support the wider mission of Hyundai Motor Company to be the automotive brand of choice for customers around the world by delivering high performance technology for the future.

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  • The i30 N TCR cars were on fire 🔥 today as Norbert Michelisz stormed to his second pole position in the dark of night 👀
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  • 🙌 POLE POSITION 💪 @nmichelisz puts himself on the front row for Race 1 on Sunday 🇲🇾 .
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  • It’s heating up on-track at Race of Malaysia 😎 A good start for the i30 N TCR in the opening free practice sessions .
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  • Welcome to Race of Malaysia 👋 All set and ready to go for a busy day on track tomorrow, with both WTCR titles still to play for...
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  • A brand new challenge awaits @fia_wtcr for the final race of the season, and the titles go down to the wire! .
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  • We ended a succesfull weekend at the @monza_rallyshow @autodromonazionale_monza by having a bit of fun with our championship winning 🏆 i20 Coupe WRC cars during the Masters' Show! 🍾🎉 We think the crowd liked it as much as the drivers!
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  • 👏👏 It’s time for another GIVEAWAY!! Who wants to get their hands on a pair of @sebloebofficiel racing shoes?
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  • @andrea_nucita is the Hyundai i20 R5 Trophy🏆winner for @monza_rallyshow 2019 @autodromonazionale_monza!🇮🇹 Dani Sordo and Nucita finish 2nd and 3rd overall! 🥈🥉 Enjoy the best of the action from the final day of the event!
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  • Day 2 of the 2019 @monza_rallyshow @autodromonazionale_monza is in the books.
Enjoy some of the best of what it had to offer!
@danisordorallye
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