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Scott Noh


Mr. Noh, how have you settled into your new role at Hyundai Motorsport?
Since starting my role, I received a very warm welcome from everybody in the organisation. It was immediately clear that I was joining a very professional, established and successful company, which is a testament to the work of my predecessor.

What exactly does the role of President cover?
The scope of the position has evolved since Hyundai Motorsport GmbH was founded at the end of 2012, and includes several areas of focus. Ultimately, it is my task to oversee all the activities that fall under the Hyundai Motorsport (HMSG) umbrella, including our continued participation in the FIA World Rally Championship (WRC), our young driver development program (HMDP), and our fast growing Customer Racing work in R5 and TCR.

Is there much interaction with the Hyundai family?
The work that is carried out at our factory in Alzenau, Germany is highly regarded by the global Hyundai family. It is an important part of my job to liaise frequently with our parent company in Korea, as well as with our colleagues at Hyundai Motor Europe. Motorsport plays a key role in helping to invigorate the Hyundai brand around the world.

What exactly are the benefits of motor racing to the Hyundai brand?
Everything we do at HMSG contributes to a change in perception of Hyundai globally. We are developing high performance technology, which is the driving force behind the N brand, while triggering an emotional attachment with our customers. Motorsport is the ideal demonstration of our Hyundai’s values. It enhances engineering skills, which are crucial in our mission to creating high performance vehicles.

What was your background before joining Hyundai Motorsport?
I have been part of the Hyundai family for over 25 years, and have had the opportunity to spend time in many countries. From Korea, I moved to the USA as head of Marketing & PR in the late nineties before heading to Hyundai Motor Australia as Head of Marketing, PR and Product Planning. Having moved back to our Korean headquarters in 2013, my last position before relocating to Germany was as Head of Brand Strategy Group. I’ve always been interested in motorsport, and I’ve always relished new opportunities, so it was with immense pride that I took on the President position.

What are your goals for Hyundai Motorsport?
The ultimate objective is to be competitive in whatever we do: from continuing our winning ways in WRC to supporting our customers on the international motorsport stage. More than that, our goal is to support the wider mission of Hyundai Motor Company to be the automotive brand of choice for customers around the world by delivering high performance technology for the future.

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  • 🥇Rallye Granada ✅ Enjoy watching @sebloebofficiel & @danos_elena behind the wheel 🤩🤩
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#HMSGOfficial #RallyeGranada #WRC #Hyundai #GameOn #i20CoupeWRC #i20 #instagood #rallying #rally #motorsport #instavideo #instadaily #instalikes #instacool
  • Romanian 🇹🇩 national champions in the i20 R5! 🏆
A 5th win of the season for @simonetempestini, the latest at the TESS Rally, clinches the domestic title at the end of a superb 2019 campaign. 🥇🥇🥇🥇🥇 #HMSGOfficial #Hyundai #HyundaiMotorsport #HyundaiMotorsportCustomerRacing #i20 #R5 #i20R5 #motorsport #rally #rallying #romania #FRAS #CNRD #action #TessRally #RallyBrasov #SimoneTempestini #champion #champagne #victory #winning #car #racecar #rallycar #carsofinstagram #caroftheday #instacar #instapic #instagood
  • It's show time 🎬 Let's go rallying 👊💯 #RallyeGranada
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  • @sebloebofficiel & @danos_elena are back in action at Rallye Granada this week 💯👊 👀 Watch them tear it up on the Spanish roads 🙌
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  • @rallyracc is fast approaching 🏎💨 but first get your onboard fix with @thierryneuville & @nicolasgilsoul at @walesrallygb 👏👏
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#HMSGOfficial #WRC #WalesRallyGB #Hyundai #GameOn #FIAWRC #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #instadaily #instalikes #rally #instacool
  • As the next round of @fia_wtcr fast approaches, let’s throwback to Race of China in our best of slow-mo video! .
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  • In need of a #rally fix? 👀 @walesrallygb #slowmo style 🙌🙌
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  • 🥇🏆 A WIN at @rallylegendofficial for @thierryneuville & @nicolasgilsoul 🙌 👀 watch them fly on the stages 🚀
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  • @joshfiles99 is 2019 @tcreurope champion!!🏆🍾🇪🇺 i30 N TCR customers take the drivers' and teams' titles from the incredibly competitive series.
#HMSGOfficial #Hyundai #HyundaiMotorsport #HyundaiMotorsportCustomerRacing #i30 #i30N #i30NTCR #motorsport #TCR #TCREurope #Monza #Race2 #champion #winner #champagne #touringcar #racing #race #racecar #joshfiles #targetcompetition #carsofinstagram #caroftheday #instacar #instapic #instagood

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