World Rally Championship

Without the support of our partners, sponsors and suppliers we would not be able to go rallying. They play a pivotal role in helping us to develop all areas of our team operation. Read more about each of them here and the positive working relationship we share together.

Title Sponsors


Shell is an innovation-driven global energy company with its headquarters in The Hague, the Netherlands that aims to provide more and cleaner energy solutions to the world. Shell has a rich history in motorsport. Since the 1920s, Shell has empowered its partners in motorsport programmes as the supplier of fuel and lubricants. As global partners since 2005, Hyundai and Shell enjoy a truly collaborative relationship: remaining true to their roots and committed to excellence. It is a relationship that helps power towards the joined objectives and the learnings gained together on the track are transferred directly to the Shell Helix Ultra lubricants available to Hyundai customers around the world.

Hyundai Mobis

Hyundai Mobis, founded in 1977, has transformed into a company specialising in auto parts in 1999, employing more than 30,000 people in 32 production sites in 10 countries and ranking seventh in the global auto parts industry. It continues to develop technologies focusing on modules (chassis, cockpits, front-ends) and core components (braking, steering, suspension, safety, lamps, and electrical equipment), leading the future mobility innovation of autonomous driving, connectivity, and electrification. To this end, the company is actively investing in future new technologies at the Technical Centres (in Korea, the United States, Germany, China and India) and Open Innovation Centres (in the US and China). In particular, it has the world's largest production system for hydrogen fuel cells and is striving to create a hydrogen city by expanding its application and power generation systems from automobiles to various mobility such as drones, trains, and ships.

Premium Sponsors

Hyundai WIA

Hyundai WIA, established in 1976, is one of the world’s leading automotive parts maker. The company also produces machine tools and has attained the biggest market share in South Korea since the year 2000. Other business areas include heavy machineries, defence products and aircraft parts.   Hyundai WIA has built the foundation for the global automotive industry by producing various car parts such as engines, modules, turbo chargers and C.V Joints and producing precision machine tools and factory automation systems and customised solutions.   Also, the company is actively responding to the new trends in automotive development and creating a new industrial society through continuous research and development on other fields. Hyundai WIA is now evolving into a world-class leading corporation, armed with innovation and a determination to build a better future for all.

Hyundai Steel

Since its initial establishment as an automobile manufacturer, Hyundai Motor Group has evolved into a leading global player in such areas as vehicles, materials, part, finance, and logistics. Hyundai Steel, the backbone of the Group, has also grown, changing from the leading steel company through building of its own blast furnaces and integrated steelworks. The completion of Hyundai Steel’s fully integrated steelworks means that the Hyundai Motor Group has developed the world’s very first fully integrated resources recycling business system, ranging from iron ore to finished vehicles to scrap steel and back again. Established as Korea's first steelmaker in 1953, Hyundai Steel is enhancing its competitiveness in the world market even further through its stable blast and electric arc furnace operations.

INNOCEAN Worldwide

INNOCEAN Worldwide, launched in 2005 as the marketing vanguard for Hyundai Motor Group, evolved rapidly into a true global marketing communications company, with 2,800 creative minds and a worldwide network consisting of 20 overseas operations. Its European network, with more than 330 employees from 30+ nationalities, builds bespoke international expert teams to develop compelling ideas and solutions for business needs. In 2018, it set-up a vibrant Creative Hub based in Berlin, attracting since then a team of 50 top talent from around the world striving for creative excellence. Their campaigns got recently awarded by international shows, such as Effies Europe, The One Show, ADC Global, ADC Germany and The New York Festival. In 2020, it newly set-up a Motorsport Business department within its Frankfurt office, covering an expanding project list that includes the Nürburgring 24H Race and the Driving Experience Program for Hyundai and Kia in Germany and in Europe. Additional offices in Europe include London, Paris, Madrid, Milan, Moscow and Istanbul

Official Suppliers

OMP Racing is an Italian company, established in 1973 in Genoa and having today its headquarters at Ronco Scrivia. OMP is a world leader in the field of design and manufacture of safety equipment for race cars (suits, gloves, shoes, seats, safety belts, helmets etc.). Since 2008 the control of the company has been acquired by Genoa- based SAYE S.p.A. In 2019 OMP acquired the control of Bell Racing Helmets, the world leading brand in autosport helmets, giving birth to the biggest worldwide group in motorsport safety equipment . Today OMP products are in all world racing championships. OMP is one of the very few companies in the world which are able to offer a complete range of items dedicated to race cars and to drivers’ safety, with over 2,000 products in its catalogue, almost entirely homologated by the Fédération Internationale de l’Automobile – FIA.
Established in 1872, Pirelli is among the world’s leading tyre producers. It is the only pure consumer tyre company that includes car, motorbike, and bicycle tyres as well as associated services. Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 3,600 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6% of revenue from high-value products in 2020. Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 and has renewed the agreement until 2024. Pirelli is also the sole supplier of the World Rally Championship. Thanks to its commitment in motorsport, Pirelli is able to develop the highest technology that can be delivered to road legal tyres. Pirelli's commitment to the creation of sustainable value, a characteristic of the Company's responsible management and its economic, social and environmental performances has resulted in its inclusion in some of the world’s most prestigious sustainability stock market indices such as the Dow Jones World and Europe Sustainability Indices and Global Compact LEAD of the United Nations.

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The FIA World Rally Championship (WRC) is the undisputed pinnacle of the sport, where the world’s best drivers and their co-drivers vie for glory.


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Established on 19 December 2012, Hyundai Motorsport GmbH (HMSG) is responsible for Hyundai’s global motorsport activities.

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