World Rally Championship

Without the support of our partners, sponsors and suppliers we would not be able to go rallying. They play a pivotal role in helping us to develop all areas of our team operation. Read more about each of them here and the positive working relationship we share together.

Title Sponsors


Shell is an innovation-driven global energy company with its headquarters in The Hague, the Netherlands that aims to provide more and cleaner energy solutions to the world. Shell has a rich history in motorsport. Since the 1920s, Shell has empowered its partners in motorsport programmes as the supplier of fuel and lubricants. As global partners since 2005, Hyundai and Shell enjoy a truly collaborative relationship: remaining true to their roots and committed to excellence. It is a relationship that helps power towards the joined objectives and the learnings gained together on the track are transferred directly to the Shell Helix Ultra lubricants available to Hyundai customers around the world.

Hyundai Mobis

Hyundai Mobis, founded in 1977, has transformed into a company specialising in auto parts in 1999, employing more than 30,000 people in 32 production sites in 10 countries and ranking seventh in the global auto parts industry. It continues to develop technologies focusing on modules (chassis, cockpits, front-ends) and core components (braking, steering, suspension, safety, lamps, and electrical equipment), leading the future mobility innovation of autonomous driving, connectivity, and electrification. To this end, the company is actively investing in future new technologies at the Technical Centres (in Korea, the United States, Germany, China and India) and Open Innovation Centres (in the US and China). In particular, it has the world's largest production system for hydrogen fuel cells and is striving to create a hydrogen city by expanding its application and power generation systems from automobiles to various mobility such as drones, trains, and ships.

Premium Sponsors

Hyundai WIA

Hyundai WIA, established in 1976, is one of the world’s leading automotive parts maker. The company also produces machine tools and has attained the biggest market share in South Korea since the year 2000. Other business areas include heavy machineries, defence products and aircraft parts.   Hyundai WIA has built the foundation for the global automotive industry by producing various car parts such as engines, modules, turbo chargers and C.V Joints and producing precision machine tools and factory automation systems and customised solutions.   Also, the company is actively responding to the new trends in automotive development and creating a new industrial society through continuous research and development on other fields. Hyundai WIA is now evolving into a world-class leading corporation, armed with innovation and a determination to build a better future for all.

Hyundai Steel

Since its initial establishment as an automobile manufacturer, Hyundai Motor Group has evolved into a leading global player in such areas as vehicles, materials, part, finance, and logistics. Hyundai Steel, the backbone of the Group, has also grown, changing from the leading steel company through building of its own blast furnaces and integrated steelworks. The completion of Hyundai Steel’s fully integrated steelworks means that the Hyundai Motor Group has developed the world’s very first fully integrated resources recycling business system, ranging from iron ore to finished vehicles to scrap steel and back again. Established as Korea's first steelmaker in 1953, Hyundai Steel is enhancing its competitiveness in the world market even further through its stable blast and electric arc furnace operations.

Hanon Systems

Hanon Systems is a full-line supplier of automotive thermal and energy management solutions for electrified and conventional vehicles with origins that date back more than three decades.    The company competes as one of only two full-line suppliers in the world by offering a wide range of solutions in the areas of heating ventilation and air conditioning; powertrain cooling; compressor; fluid transport; and electronics and fluid pressure.   With a focus on creating a better world for future generations, Hanon Systems currently operates 51 manufacturing sites and three technical innovation centres and employs more than 22,000 people across 21 countries.

EUKOR Car Carriers Inc.

EUKOR is one of the world’s largest shipping companies specialized in port-to-port deep-sea transportation of automobiles, rolling equipment and breakbulk cargo. Through a fleet of 67 specialized RoRo vessels, EUKOR operates on a multitude of trade routes spanning the globe, annually transporting in excess of 3.2 million CEU last year. With history of 18 years, EUKOR has become a leading player in the global RoRo shipping industry in volume and service product while proactively responding to the various market demands. Through continuous expansion of our route network and emphasis on quality of service, EUKOR delivers total customer satisfaction. In addition, thanks to capacity and cargo synergies with sister company WW Ocean, EUKOR offers even more complete service to our customers worldwide.

INNOCEAN Worldwide

INNOCEAN Worldwide, launched in 2005 as the marketing vanguard for Hyundai Motor Group, evolved rapidly into a true global marketing communications company, with 2,800 creative minds and a worldwide network consisting of 20 overseas operations. Its European network, with more than 330 employees from 30+ nationalities, builds bespoke international expert teams to develop compelling ideas and solutions for business needs. In 2018, it set-up a vibrant Creative Hub based in Berlin, attracting since then a team of 50 top talent from around the world striving for creative excellence. Their campaigns got recently awarded by international shows, such as Effies Europe, The One Show, ADC Global, ADC Germany and The New York Festival. In 2020, it newly set-up a Motorsport Business department within its Frankfurt office, covering an expanding project list that includes the Nürburgring 24H Race and the Driving Experience Program for Hyundai and Kia in Germany and in Europe. Additional offices in Europe include London, Paris, Madrid, Milan, Moscow and Istanbul

Official Suppliers

Motorsport has been a part of Michelin’s DNA since 1891 and has been used to showcase the company’s know-how and innovation across a wide range of disciplines. Michelin is the only brand to have developed so many winning technologies over a period of more than 100 years. It is this prestigious heritage that provides the foundations for the passion that runs through the veins of the entire company today. When Hyundai Motorsport announced its entry into the FIA World Rally Championship (WRC) in 2014, it chose Michelin as its tyre partner. Within eight months of competition, the two partners claimed a resounding 1-2 finish at Rallye Deutschland. More victories and championship challenges would follow over subsequent seasons, with Hyundai Motorsport claiming its first-ever manufacturers’ title in 2019, the 56th WRC crown for Michelin.
AMG International Events Suppliers is the company behind Hyundai Motorsport’s impressive service and hospitality structure, the Unit, which is used at all European rounds of the WRC season since 2014. AMG provides the design, assembling, dismantling, transports and on-site support required for each event. After four years of fruitful co-operation, AMG and Hyundai Motorsport decided to form an official technical partnership with the strategic aim of maintaining the benchmark of service environment in world rallying.
Since 1972, Sabelt has been synonymous with total safety in the racing world as market leader in research, development and production of competition seat belts used in all championships around the world. Today, it also offers a complete range of FIA homologated products including seats, racewear and accessories. Furthermore, it is the only company in its sector to have an internal dynamic test laboratory to perform ECE and FIA tests. The Hyundai Motorsport WRC cars are fitted with Sabelt seats and harnesses.
Alpinestars is the world’s premier motorsport protection, apparel and footwear company with headquarters and R&D facilities in Los Angeles and Italy. A global racing development program in every major motorsports series around the globe ensures that Alpinestars provides the highest quality, track-tested, products incorporating the latest construction technologies and performance benefits for Hyundai’s WRC drivers, their co-drivers and the team, alongside Alpinestars athletes in Formula 1, NASCAR, MotoGP and US Supercross. ‘One Goal. One Vision.’

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Inside WRC

The FIA World Rally Championship (WRC) is the undisputed pinnacle of the sport, where the world’s best drivers and their co-drivers vie for glory.


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Established on 19 December 2012, Hyundai Motorsport GmbH (HMSG) is responsible for Hyundai’s global motorsport activities.

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