Departments


Behind the scenes

Marketing


The role of our Marketing colleagues has a hugely positive effect on the way you see and experience our company. It is their role to shape how the public perceives our WRC, HMDP and Customer Racing activities.

Behind the scenes is a team of motivated individuals who work closely with all departments in the company, as well as our Hyundai markets and partners around the world. One thing is for certain: no two days are the same.

Ever since the foundation of our WRC activities, we have sought to innovate with our approach to marketing. A perfect example of this is our impressive combined hospitality and service unit, which has set new standards in the WRC. It is the ideal place to host our guests and partners.

The marketing team is responsible for how our guests experience a rally event, from start to finish. We offer a variety of programmes from a one-day introductory programme through to helicopter stage viewing and once-in-a-lifetime co-drives. We make sure that every guest feels valued and leaves with happy memories.

The co-drive experience, a passenger ride with one of our WRC drivers, is a firm favourite, and includes on-board video for them to relive the action. From time-to-time, we also run fan competitions on our website for a chance to win one!

With Hyundai subsidiaries, distributors and dealerships in over 200 countries, there are events happening regularly all over the world. Our marketing colleagues provide WRC assets for such shows, including replica cars that require carefully logistics and planning.

Our brand identity determines the look and feel of our company across all areas. Marketing’s responsibility is to oversee how our branding and design is implemented – from sponsor logos and colour schemes, to team clothing and merchandise, as well as presentations and advertising. It is a painstaking but vital process, which allows us to be clearly and consistently recognisable as Hyundai Motorsport at all times.

Attention to detail is key. For example, there are subtle differences between our team clothing and our merchandise range, so that we can easily distinguish our fans out on the stages. If you would like to purchase your own Hyundai Motorsport clothing, you can do so through our website.

This very website is also the work of our marketing colleagues. We put our fans first when it comes to content, so we are always looking to develop interactive and engaging features, rally reports, as well as exciting photos and videos.

They may not directly influence the performance of the cars on the rally stages but they are instrumental in keeping us at the cutting edge of motorsport marketing. And without them, we wouldn’t be able to talk to our awesome fans – like you!

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Further Articles

Instagram Photos / Story

  • An unexpected double podium 🏆
🥇 @danisordorallye & @carlosdelbarrio37 🥉 @amikkelsenrally & @andersjgraml
Congratulations 🙌 to both of our crews 👍👍
To our friends at @tgr_wrc, @otttanak & @martinjarveoja, a fantastic performance this weekend and sorry we were unable to share the podium with you today! .
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#HMSGOfficial #win #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #jumpinginthedust #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • Rallying at the beach 🏖 🔜 Powerstage is up next. @danisordorallye & @carlosdelbarrio37 have a podium in sight 🔝🔝
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#HMSGOfficial #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • Drifting in the dust 💯👍 2️⃣ stage wins for @amikkelsenrally & @andersjgraml this morning 🔝🔝 2️⃣ stages left to run and @danisordorallye & @carlosdelbarrio37 hold 2️⃣nd overall #GameOn
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#HMSGOfficial #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • 🎤 #RallyItaliaSardegna Another challenging day result wise for @thierryneuville & @nicolasgilsoul. However, they made some good advances with setup. .
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#HMSGOfficial #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • 🎤 #RallyItaliaSardegna @andersjgraml 'mission failed' 🙈 but it has been a good fight with Evans today. 5️⃣th overall 👍👍
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#HMSGOfficial #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • 🎤 #RallyItaliaSardegna @danisordorallye & @carlosdelbarrio37 finish 2️⃣nd going into the final day. Tomorrow is going to be a great battle with @otttanak 👍💯
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#HMSGOfficial #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • Watch them fly over Micky's Jump #jumpinginthedust 🚀🚀
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#HMSGOfficial #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero
  • Here is one way to cool off in this heat 🌡💦 Things will be heating up this afternoon, @danisordorallye is now 6.4s off the lead. #GameOn
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#HMSGOfficial #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #jumpinginthedust #motorsport #instavideo #podium #instadaily #instalikes cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero watersplash
  • With one day of rallying under our belts, it is clear that @rallyitaliasardegna is a challenging rally. Hot conditions and rough narrow roads with little room for error 🙈
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#HMSGOfficial #GameOn #WRC #Hyundai #i20CoupeWRC #i20 #instagood #rallying #WRCLive #jumpinginthedust #motorsport #instavideo #podium #instadaily #instalikes #cars #carsofinstagram #instacool #rallyitalia #rallysardegna #alghero

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Established on 19 December 2012, Hyundai Motorsport GmbH (HMSG) is responsible for Hyundai’s global motorsport activities.

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