Departments


Behind the scenes

Marketing


The role of our Marketing colleagues has a hugely positive effect on the way you see and experience our company. It is their role to shape how the public perceives our WRC, HMDP and Customer Racing activities.

Behind the scenes is a team of motivated individuals who work closely with all departments in the company, as well as our Hyundai markets and partners around the world. One thing is for certain: no two days are the same.

Ever since the foundation of our WRC activities, we have sought to innovate with our approach to marketing. A perfect example of this is our impressive combined hospitality and service unit, which has set new standards in the WRC. It is the ideal place to host our guests and partners.

The marketing team is responsible for how our guests experience a rally event, from start to finish. We offer a variety of programmes from a one-day introductory programme through to helicopter stage viewing and once-in-a-lifetime co-drives. We make sure that every guest feels valued and leaves with happy memories.

The co-drive experience, a passenger ride with one of our WRC drivers, is a firm favourite, and includes on-board video for them to relive the action. From time-to-time, we also run fan competitions on our website for a chance to win one!

With Hyundai subsidiaries, distributors and dealerships in over 200 countries, there are events happening regularly all over the world. Our marketing colleagues provide WRC assets for such shows, including replica cars that require carefully logistics and planning.

Our brand identity determines the look and feel of our company across all areas. Marketing’s responsibility is to oversee how our branding and design is implemented – from sponsor logos and colour schemes, to team clothing and merchandise, as well as presentations and advertising. It is a painstaking but vital process, which allows us to be clearly and consistently recognisable as Hyundai Motorsport at all times.

Attention to detail is key. For example, there are subtle differences between our team clothing and our merchandise range, so that we can easily distinguish our fans out on the stages. If you would like to purchase your own Hyundai Motorsport clothing, you can do so through our website.

This very website is also the work of our marketing colleagues. We put our fans first when it comes to content, so we are always looking to develop interactive and engaging features, rally reports, as well as exciting photos and videos.

They may not directly influence the performance of the cars on the rally stages but they are instrumental in keeping us at the cutting edge of motorsport marketing. And without them, we wouldn’t be able to talk to our awesome fans – like you!

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Further Articles

Instagram Photos / Story

  • The i30 N TCR starred in the race debut of @tcraustralia at the @ausgp! 🏎
Nathan Morcom drove the @hmocustomerracing run car around the Melbourne circuit as part of Ultimate Speed Comparison event 🏁. Can't wait to see more on track soon! @hyundaiaus
  • It's #GameOn and @nmichelisz is ready to bring his A game this season 🔝💯👍
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#WTCR #GameOn #HMSGOfficial #newseason #WTCR2019SUPERGRID #Hyundai #racing #race #brc #i30NTCR #instagood #instavideo #teamlaunch
  • #WTCR Champion #GabrieleTarquini is ready to tackle the season ahead 🥇🏆 It's #GameOn 💪
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#WTCR #GameOn #HMSGOfficial #newseason #WTCR2019SUPERGRID #Hyundai #racing #race #brc #i30NTCR #instagood #instavideo #teamlaunch
  • #WTCR drivers on duty and under the spotlight 💡 Go behind the scenes as we prepare for the season ahead #GameOn
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#WTCR #HMSGOfficial #newseason #WTCR2019SUPERGRID #Hyundai #racing #race #brc #i30NTCR #instagood #instavideo #teamlaunch #lukoil #lukoilracing
  • 📸 Take a look at the BRC Racing Team Launch captured in pictures 🤩🤩
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#WTCR #HMSGOfficial #newseason #WTCR2019SUPERGRID #Hyundai #racing #race #brc #i30NTCR #instagood #instapic #picoftheday
  • What a fantastic way for BRC Racing Team to kick off the 2019 WTCR season 😊 Check out all the action from their launch. Do you love the new look? 👍👍
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#WTCR #HMSGOfficial #newseason #WTCR2019SUPERGRID #Hyundai #racing #race #brc #i30NTCR #instagood #instavideo #teamlaunch #lukoil #lukoilracing
  • We are excited to present to you, BRC Hyundai N Lukoil Racing Team with @nickcatsburg & @augusto_farfus. It's going to be an epic #WTCR season. ....................
#WTCR #HMSGOfficial #newseason #WTCR2019SUPERGRID #Hyundai #racing #race #brc #i30NTCR #instagood #instapic #picoftheday #teamlaunch #lukoil #lukoilracing
  • It's the moment you have all been waiting for! Presenting - BRC Hyundai N Squadra Corse with Gabriele Tarquini & @nmichelisz #GameOn #WTCR
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#WTCR #HMSGOfficial #newseason #WTCR2019SUPERGRID #Hyundai #racing #race #brc #i30NTCR #instagood #instapic #picoftheday #teamlaunch
  • It's been a podium winning weekend for our i20 R5 customers around Europe.
@TomCaveRallying scored the car's first British Rally Championship win on the Irish tarmac stages of the West Cork Rally. 🏅
@bobdejongrallying finished second overall at the season opener of the Dutch national championship, the Zuiderzee Rally.
And... In Italy @simonetempestini started his 2019 season with @Friulmotorrallyteam and the i20 R5 with victory on the Rally dei Laghi. 🏅
#HMSGOfficial #i20R5 #rallying #instapic #instagood

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