Inside the factory

A look behind the scenes.


The role of our Marketing colleagues has a hugely positive effect on the way you see and experience our company. It is their role to shape how the public perceives our WRC and Customer Racing activities.

Behind the scenes is a team of motivated individuals who work closely with all departments in the company, as well as our Hyundai markets and partners around the world. One thing is for certain: no two days are the same.

Ever since the foundation of our WRC activities, we have sought to innovate with our approach to marketing. A perfect example of this is our impressive combined hospitality and service unit, which has set new standards in the WRC. It is the ideal place to host our guests and partners.
The marketing team is responsible for how our guests experience a rally event, from start to finish. We offer a variety of packages, from a one-day introductory programme through to helicopter stage viewing. In recent years, we have expanded our hospitality offering into our ETCR and Customer Racing programs, with attendees offered pole position for enthralling action at some of the world’s greatest circuits. We make sure that every guest feels valued and leaves with happy memories.

With Hyundai subsidiaries, distributors and dealerships in over 200 countries, there are events happening regularly all over the world. Our marketing colleagues provide assets for such shows, including replica cars that require precisely organised logistics and planning.

Our brand identity determines the look and feel of our company across all areas. Marketing’s responsibility is to oversee how our branding and design is implemented – from sponsor logos and colour schemes, to team clothing and merchandise, as well as presentations and advertising. It can be painstaking but it is a vital process, which allows us to be clearly and consistently recognisable as Hyundai Motorsport at all times.

Attention to detail is key. For example, there are subtle differences between our team clothing and our merchandise range, so that we can easily distinguish our fans out on the stages. If you would like to purchase your own Hyundai Motorsport clothing, you can do so through our website.

This very website is also the work of our marketing colleagues. We put our fans first when it comes to content, so we are always looking to develop interactive and engaging features, rally reports, as well as exciting photos and videos.

They may not directly influence the performance of the cars on the rally stages, but they are instrumental in keeping us at the cutting edge of motorsport marketing. And without them, we wouldn’t be able to talk to our awesome fans – like you!


Further Articles

You might also be interested in

We are hiring

Career at HMSG

Want to be part of our team? Visit our career page for jobs and application form!

Apply now

Behind the scenes

Inside the factory

Welcome to a behind-the-scenes tour of Hyundai Motorsport GmbH. Here you will find a short overview of our main departments.

Have a look

Our History

What we do

Established on 19 December 2012, Hyundai Motorsport GmbH (HMSG) is responsible for Hyundai’s global motorsport activities.

Discover now