Departments


Behind the scenes

Public Relations


First impressions are important, but it is often a longer-lasting perception that defines an organisation’s status. It is the role of our Public Relations (PR) colleagues to manage our own reputation to external audiences. Whether communicating with the media or engaging with our fans, the PR team has to have its finger on the pulse at all times.

Whenever you read something about our team in a magazine, on a website or through our Facebook, Twitter or Instagram channels, it is likely to have originated from our PR team. They may not contribute to the performance of our car out on the stages, but it is their job to communicate to journalists and fans around the world regardless of our results.

The two main pillars of PR are media relations and social media management, with a particular emphasis on content creation and reputation management.

Like most of our roles, PR is not a traditional 9-5 job. Our team needs to be aware of everything that is being said about our company – from journalists’ rumours to representatives’ comments. News develops quickly, especially on event, so it is important to be constantly alert.

We always have PR representatives on-site during WRC and other big events. It is important to be present to deal with any requests or respond quickly to any developments. They work with print, TV, radio and online journalists, to provide information, interviews, images and videos. Any requests for drivers, co-drivers or our senior management are coordinated through the PR team and scheduled accordingly.

Media around the world make use of our regular press releases, which are produced at the end of each day during a rally, as well as between events.

With the expansion of our customer racing department operations into R5 and TCR, the role of PR has also grown. Through these activities, we speak to different audiences, build relationships with journalists outside of the core WRC programme and support our newest department to become fully established.

Alongside the traditional support, PR is also responsible for engaging with our millions of social media followers globally. It is their job to provide exclusive, up-to-the-minute content for a wide variety of followers. In a digital world, our communications have to be immediate and allow fans to feel part of the action wherever they are in the world.

It is not just on event where we are competing against our respected rivals, we are also battling with them off the stages for the support of millions of rally fans – just like you!

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Further Articles

Instagram Photos / Story

  • The i30 N TCR cars were on fire 🔥 today as Norbert Michelisz stormed to his second pole position in the dark of night 👀
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#hmsgofficial #wtcr #raceofmalaysia #roadtomalaysia #poleposition #racing #motorsport #touringcars #instavideo #instagood
  • 🙌 POLE POSITION 💪 @nmichelisz puts himself on the front row for Race 1 on Sunday 🇲🇾 .
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#hmsgofficial #wtcr #raceofmalaysia #roadtomalaysia #touringcars #wtcrsupergrid2019 #pole #racing #motorsport #instavideo #instalikes
  • It’s heating up on-track at Race of Malaysia 😎 A good start for the i30 N TCR in the opening free practice sessions .
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#hmsgofficial #wtcr #raceofmalaysia #roadtomalaysia #hyundai #wtcrsupergrid2019 #touringcars #sepang #instavideo #instagood
  • Welcome to Race of Malaysia 👋 All set and ready to go for a busy day on track tomorrow, with both WTCR titles still to play for...
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#hmsgofficial #wtcr #raceofmalaysia #roadtomalaysia #touringcars #streetcircuit #motorsport #instavideo #instagood
  • A brand new challenge awaits @fia_wtcr for the final race of the season, and the titles go down to the wire! .
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#hmsgofficial #wtcr #raceofmalaysia #roadtomalaysia #wtcrsupergrid2019 #sepang #sepangcircuit #instavideo #instagood
  • We ended a succesfull weekend at the @monza_rallyshow @autodromonazionale_monza by having a bit of fun with our championship winning 🏆 i20 Coupe WRC cars during the Masters' Show! 🍾🎉 We think the crowd liked it as much as the drivers!
#HMSGOfficial #Hyundai #HyundaiMotorsport #motorsport #wrc #rallying #rally #i20 #i20coupeWRC #Monza #MonzaRallyShow2019 #monzarallyshow #mastersshow #action #car #racecar #rallycar #caroftheday #carsofinstagram #instacar #instavid #instagood
  • 👏👏 It’s time for another GIVEAWAY!! Who wants to get their hands on a pair of @sebloebofficiel racing shoes?
To Enter
1. Follow HMSGOfficial
2. And TAG your friend’s in the original post (1 tag = 1 entry i.e. 10 tags = 10 entries. Enter as many times as you wish)
HAPPY TAGGING 🙌
T&C’s Apply*
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  • @andrea_nucita is the Hyundai i20 R5 Trophy🏆winner for @monza_rallyshow 2019 @autodromonazionale_monza!🇮🇹 Dani Sordo and Nucita finish 2nd and 3rd overall! 🥈🥉 Enjoy the best of the action from the final day of the event!
@danisordorallye
@amikkelsenrally
@craigbreen__
@andrea.mabe
@joshmcerlean
@riccio8975
@massimobrega
@rhys.yates3
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  • Day 2 of the 2019 @monza_rallyshow @autodromonazionale_monza is in the books.
Enjoy some of the best of what it had to offer!
@danisordorallye
@amikkelsenrally
@craigbreen__
@andrea_nucita
@andrea.mabe
@rhys.yates3
@joshmcerlean
@massimobrega
@riccio8975
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Established on 19 December 2012, Hyundai Motorsport GmbH (HMSG) is responsible for Hyundai’s global motorsport activities.

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